💌 Email Marketing

Explore 39 proven email marketing growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for email marketing across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 39 of 39 tactics
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INTERCOM

Exclude

Ads Competitors Exclusion

Don’t let competitors drain your ad budget

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Pause Subscriptions

Pause Start Date
June 29, 2018
Number of Billing Cycles to Skip
1
Cancel
Pause

Allow To Pause Subscriptions

Let customers pause their plans to reactivate them later

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Bi den.

Breakup Emails

Try one last time to convert your prospects

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2.0

Cold Calling 2.0

Prospect new accounts without Cold Calling

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Record your answer

Collect Video Testimonials

Easily Collect Video Testimonials with VideoAsk

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brand

brand

Convert Mentions To Links

Reach out to people who mention you online but don't link to you

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ROI Calculator

$--,---

Convince Your Boss

Help your leads convince their managers to buy your product

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Get Started

Dynamic Text Replacement

Match copy with the verb used as a keyword in visitors' search queries

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me@sales.co

test@sales.co

cancel

ian@sales.co

iain@sales.co

cancel

Email Verification

Clean your email list to improve deliverability

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Email Warm Up

Improve deliverability by raising your sender reputation

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New invoice

New features

Case study

Download invoice

Enhanced Billing Emails

Use billing emails to remind the value of your product

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Exit Intent Popup

Boost your landing pages conversion with an exit-intent popup

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TOm.scott@dundermifflin.com
SUBJECTFollowing-up on your feature request
Hi {first name},
Thanks,
Ian from Growth List

Feature Requests Follow-Up

Make your users feel that their opinion is valuable

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mailchimp

mailchimp

ConvertKit

Free Migration

Offer users to migrate data for them

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Premium

$19

Business

$39

Upgrade for free

Free Upgrade

Offer users free upgrades to increase retention

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👋 Join a user interview

In-Context User Interviews

Talk to your users as they browse your website

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Jump back in

Inactive Users Update

Show lapsed users what’s new since last time

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What are you looking for?

Knowledge base

Write a message

Increase Support Requests

Convert more free trial users by increasing help requests

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Influencers Only
Get Early Access

Influencer Early Access

Build an influencer email list and give them early access

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1-55-1010-1515-2020-25

Linkedin Warm Up

Warm up new accounts before using them to their full potential

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Newsletter Referral Programs

Turn your newsletter Into a supercharged growth machine

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Powered by Growth List

Powered By

Get users to talk about you without them doing so

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Sponsored

Pretargeting

Warm users before emailing them

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TOm.scott@dundermifflin.com
SUBJECTCan we help?
Hi {first name},
Have a great day.
Ian

Proactive Support

Offer proactive customer support emails

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Red Flag Metrics

Implement an alert system to know when users are struggling

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We've missed you!
Come back

Reduce Activity Churn

Prevent churn by reengaging inactive users

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Get Your Free Content

Email
Download Now

Require Signups

Ask for email before giving anything for free

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Website
Visitor
IP Address
BuildingCreated with Sketch.Company Name
rocket-launchEnroll in programs

Reveal Loop

Increase the performance of your Account-Based Marketing

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1

Ringless Voicemail Drops

Deliver ringless voicemails straight to your prospects' voicemail

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$270per month

10,000 contacts

Usage-Based Pricing

Build customer expansion into your pricing model

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VIP Access
Try Now

VIP New Features Access

Give beta access to your power users

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cancel

Invite your friends and move up the waitlist!

Your positon in the waitlist:

#394

https://youruniquelink

Waiting List

123
FrancoisMarieCharlene
MoroeGlennSpencer

Viral Waiting List

Gain early traction before launching your product

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SPAM
📍 Tracking Pixel

Cold Email Deliverability without Open Tracking

Why 58% of cold emails fail and how removing tracking fixes it

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HTML Email
CTR: 2.8%
Plain Text
CTR: 4.1%

Plain Text vs HTML Cold Email

Why simple emails generate 42% more clicks (2024 data)

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Inbox
What's stopping {{Company}} from 40% growth?
Opens: 33.1% | Replies: 8.9%
Increase your sales by 40%
Opens: 26.8% | Replies: 6.5%
Questions: +21% Opens, +34% Replies

Question-Based Cold Email Subject Lines

The psychology behind 21% higher open rates

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75 Words
8.2%
Response Rate
OPTIMAL
vs
125 Words
3.1%
Response Rate

How Long Should a Cold Email Be

Why 75 words get 65% more responses than 125 words

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❌ "We provide sales solutions"
Response: 4.3%
✅ "We help B2B SaaS go from 20% to 45% demo rates"
Response: 11.2%
Specificity = 3x Response Rate

Cold Email Copywriting

The psychology-driven framework that triples response rates

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Traditional SDR
10,000
Emails Sent
2.1%
Response Rate
→
ABSD
100
Target Accounts
31%
Response Rate

Account Based Sales Development

Why targeting 100 accounts beats spraying 10,000 emails

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8-Touch SPACE Framework
Touch 1: Social Proof
Touch 2: Pain Point
Touch 3: Authority
Touch 4: Custom Insight
Touch 8: Exit Strategy
23% Higher Response Rate

B2B Sales Cadence

The 8-touch framework that converts 23% more prospects

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