User research is key to build a great product. But talking to you users is not always an easy thing.

When you want to understand how you product is used and perceived, you usually have to either rely on quantitative data (NPS, surveys and analytics) or spend days emailing users to schedule video interviews.

To skip the hassle, you can use Ribbon. This tool allow you to run instant video user interviews with people using your website.

You can choose when you want to recruit a research participant by triggering the user recruitment pop-up when a user lands on a page or completes an action like clicking a button or submitting a form.

Recruiting users when they are live on your website is the best way to get in-context insights and to see how your users really interact with your product.