As Reid Hoffman said, "if you're not embarrassed by the first version of your product, you've launched too late".

This quote is a great piece of advice, but it has a flip side: if your product is bad, early-adopters wont stay for long.

Even if you have to praise your product to attract first users, it's important to manage expectations by explaining to them that the product is still in beta mode and some features may not be working perfectly.

That's what AdBadger did by displaying a disclaimer when people clicked “sign up” which explained that the app was still in early-adopter mode. In only one month, it reduced churn by 30%.