You might not think much about your emails' bounce rates, but they could actually determine how many people see your emails. Internet regulators (such as ISPs and anti-spam groups) set limits for bounces, spam complaints and unsubscribe requests. If you send campaigns to inactive users and exceed these benchmarks, you will show up lower in inboxes and could even have your account suspended by your ESP.
If you don't clean it, you may fall victim to spam traps, old email addresses, email addresses with typos, and forgetful subscribers marking you as spam. Using email verification tools can safeguard your sender reputation score and lower your email marketing bills by having fewer people on your list.
You can get started manually or use email scrubbing tools like NeverBounce or Bounceless.
You might not think much about your emails' bounce rates, but they could actually determine how many people see your emails. Internet regulators (such as ISPs and anti-spam groups) set limits for bounces, spam complaints and unsubscribe requests. If you send campaigns to inactive users and exceed these benchmarks, you will show up lower in inboxes and could even have your account suspended by your ESP.
If you don't clean it, you may fall victim to spam traps, old email addresses, email addresses with typos, and forgetful subscribers marking you as spam. Using email verification tools can safeguard your sender reputation score and lower your email marketing bills by having fewer people on your list.
You can get started manually or use email scrubbing tools like NeverBounce or Bounceless.
