Comparison Pages
Take advantage of your competitors' notoriety and steal their users
INTERCOM
A good tactic to take advantage of your competitors' notoriety or even to steal users from them is to create comparison pages.
These are pages that showcase the advantages of your product over those of your competitors.
In addition to giving your leads reasons to choose your product over another, this type of article is extremely effective for your SEO because it allows you to appear in the results when users are looking for your competitors.
Related tactics
Looking for more tiny marketing wins? Here are some related marketing ideas that might help.