If you want to embed videos in your website, host them on Wistia rather than on any other video posting service.

When you host your videos on sites like YouTube and embed them in your site, Google will index the YouTube URL and not your site’s URL.

Whereas if you host your video on Wistia, the video’s home in the eyes of search engines is YOUR website, so you’ll reap all the SEO benefits.

Your website’s page containing that video will show up in the search results, sending your traffic to your site and not YouTube.

And if someone wants to embeds your videos on their site, you'll get the backlink and SEO juice.