Some of your users may not need your product for some time. To make their lives easier, you can allow them to pause their subscription instead of canceling it outright.

Putting their subscriptions on hold will look like a churn at first, but you'll be way more likely to reactivate them later.

To increase your chances to make them come back, you can keep on nurturing them by sending email reminders and limited-time offers. You can also let them set a date for the plan to automatically reactivate.

Keep in mind that dark patterns (hiding the cancellation button, having to write in to cancel, being bombarded with surveys and offers...) are a guarantee that your churn customers will never return, because they left on a really bad note.