Co-Marketing Campaigns

Not every business with the same customers as you is a competitor. Some actually offer products and services that complement yours.

For this reason, there’s the likelihood that these complementary businesses have customers who may not know about your brand and vice versa.

Research and find complementary businesses in your niche. Reach out to them and propose a promotional partnership.

It can take the shape of co-hosting webinars, guest blogging, shoutouts on social media, co-hosting events, co-branding eBooks etc.

This tactic is set to help you increase your audience reach, build brand equity, organic traffic, and increase the click through rate for both brands.