Newsletters are perfect to build a long-term relationship with your prospects and users.

Whether you're running a personal paid newsletter or a free one to promote your business, a very effective way to increase your subscriber list is to give a preview on your social media of what you'll send to your subscribers.

On the day before each new issue, show in a short post the main topics you're going to cover. Emphasise the value this will bring to your subscribers. Make sure to mention the number of people who already receive it- for social proof - and to include a clear CTA to join the list.

Here is a quick example:

"Tomorrow, I'll share with the 4.800 subscribers of my newsletter :

🙃   How to manage the ups and downs of entrepreneurship

📚   The €1 book that every entrepreneur should read

🎁   A 50% discount to join me in a community of experts

If you are interested, just subscribe here 👇."