Turn 404 Into Landing Page
Use your 404 pages to hook visitors and capture leads
404
Oooops...
You are not supposed to be here
You are not supposed to be here
Back To Homepage
When someone clicks on your website from a referral link or a Google search, they expect to land on a specific page. But if this page isn’t available, they'll land on a useless 404 error page.
These pages can easily become one of the most frequently visited places on your site but most of the visitors will bounce. So instead of displaying a classic 'oops' page, use it to prompt your visitors with something of value and a call to action.
Related tactics
Looking for more tiny marketing wins? Here are some related marketing ideas that might help.