📧 Cold Email

Explore 6 proven cold email growth tactics with real examples and step-by-step ideas you can apply to grow your online business.

Discover actionable strategies, playbooks, and experiments for cold email across acquisition, activation, retention and revenue. No fluff—just practical tactics that work.

Showing 6 of 6 tactics

Email Warm Up

Improve deliverability by raising your sender reputation

View Tactic
SPAM
📍 Tracking Pixel

Cold Email Deliverability without Open Tracking

Why 58% of cold emails fail and how removing tracking fixes it

View Tactic
HTML Email
CTR: 2.8%
Plain Text
CTR: 4.1%

Plain Text vs HTML Cold Email

Why simple emails generate 42% more clicks (2024 data)

View Tactic
Inbox
What's stopping {{Company}} from 40% growth?
Opens: 33.1% | Replies: 8.9%
Increase your sales by 40%
Opens: 26.8% | Replies: 6.5%
Questions: +21% Opens, +34% Replies

Question-Based Cold Email Subject Lines

The psychology behind 21% higher open rates

View Tactic
75 Words
8.2%
Response Rate
OPTIMAL
vs
125 Words
3.1%
Response Rate

How Long Should a Cold Email Be

Why 75 words get 65% more responses than 125 words

View Tactic
❌ "We provide sales solutions"
Response: 4.3%
✅ "We help B2B SaaS go from 20% to 45% demo rates"
Response: 11.2%
Specificity = 3x Response Rate

Cold Email Copywriting

The psychology-driven framework that triples response rates

View Tactic

Want to browse everything?

View all tactics →