Variable Rewards Referral
Supercherge users' desire to share your product
Refer a friend and win money!
https://youruniquelink
Reward
$---
$100
$---
$50
$---
$10
Chances
1 in 20
1 in 10
1 in 2
Random rewards create a cognitive bias that increases our desire to take our chances. This is because the uncertainty of the reward releases more dopamine - the neurotransmitter that supercharges our desires - than the reward itself, as do gambling.
You can easily use the mechanism in your referral program. Instead of using predictable rewards (if you refer 1 people, you win 50$), create a system of variable rewards (if you refer 1 people, you can win from 10$ to 100$)
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