At Soapbox, a big value-add within our product is our massive agenda templates library. This feature is very in-line with search intent for people looking for agenda templates content.

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We take advantage of those keywords by creating valuable pieces of content that bring people through the funnel at a very fast pace. In most cases, they'll discover our brand and immediately sign up for the product because they're able to access the agenda (and piece of content they just searched for) directly within our app.

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So, not only are we capturing very relevant traffic through our blog, but we're also converting that traffic at a very high rate.

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