Writers are often told that good writers “show, not tell.” The same sentiment can also hold true for businesses.

Let’s use the live chat software company UserLike as an example. UserLike wanted to offer their customers a mountain of features and benefits, but were concerned that all that information would overwhelm potential customers. To combat any sensory overload, the company decided to show visitors everything their product offered by building a Try It Yourself widget and inserting it at the bottom of the homepage. Using this feature, visitors can paste any URL into the bar and UserLike will simulate how its software will function on that website.

UserLike found that visitors who used the Try It Yourself bar stay 40 percent longer on the website and are 24 percent more likely to sign up.